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Meet Nick

Nicholas Sarento Nickolas, a.k.a. Nick Nickolas, is recognized as one of the top restaurateurs in the country. Creator of over 30 restaurants, he has been praised from coast to coast for his famous service and timeless cuisine. SUN Sentinel's Robert Tolf writes, "Nicholas Nickolas is one of the living legends in the industry."

The son of a Greek produce wholesaler, Nick took his first cooking class when he was twelve and continued his culinary education throughout high school and college. He learned his work ethic from his father. And how to make people feel at home from his mother, who spent her days in the kitchen preparing keftedes and moussaka and pastitsio for the extended family. He took these lessons to heart. Nick was never just a figurehead in his restaurants, often working alongside his employees doing whatever needed to be done.

A football scholarship led Nick to San Jose State College where he graduated with a degree in business. He left for Hawaii in 1960 with $85 in his pocket and the name of a family friend who exported pineapples. The $85 was gone in three days.

Nick found his first restaurant job as a bus boy and, in 1965, met his life-long business partner Jeff Harman. Hired by Jeff as a waiter at The Red Vest, it didn't take long before Nick was managing the restaurant. 3 years later, he approached Jeff with an idea for a first class seafood restaurant with impeccable service. In 1968, Nick's Fishmarket was born.

Nick's philosophy is simple. Food should be that old-fashioned word -- delicious. And service should be warm and professional. He personally trained every cook, waiter, bartender, busboy and manager. Said one of his waiters, "A job with Nick lasts a day or a lifetime." It wasn't an exaggeration. If you were willing to do things Nick's way, you had a job for life. Many of Nick's employees were with him for over 30 years. He was employer, mentor and friend.

Education and training has always been important to the passionate businessman. Today, Nick is a founding member of the board of directors for Sullivan College's National Center for Hospitality Studies. In 1994 he was presented a honorary doctorate of business administration from Johnson & Wales University.

Throughout his career, Nick has devoted time and money to charity. In Chicago, he helped develop food programs that converted restaurant and hotel leftovers into thousands of meals for the hungry. In 1987, he was named Spokesperson and Board Member of the Greater Chicago Food Depository. In Florida, he supported South Florida's Daily Bread Food Bank's Extra Helpings which donated thousands of pounds of prepared food monthly to the needy in Broward, Dade and Palm Beach Counties.

Diabetes research is close to Nick's heart. The disease runs in his family and took the life of his youngest sister Dolly when she was just 24-years-old. He has worked tirelessly with the American Diabetes Association's Retinopathy Research Program. In 1982, the Hellenic Voters of America voted Nick the "Most Distinguished Greek American" for his charitable and civic-minded endeavors, as well as for his business accomplishments.

As a guest columnist for Restaurant Hospitality and frequent industry speaker, Nick's expertise in the hospitality business is legendary. He has appeared on numerous radio and television shows, such as Oprah Winfrey, and hosted his own show in Chicago called "The Good Life with Nick." His reputation as an impeccable host and restauranteur has attracted dignitaries and celebrities from around the world, including Arnold Palmer, Elizabeth Taylor, Shirley McLaine, Michael Jordan and Muhammad Ali. His column "Nick's Space" exploded in popularity for its brash style. Most of his commentaries didn't win him many fans among critics, but restaurateurs thanked him for saying what they were all thinking.

"I've done everything in restaurants that you can do, from dishwasher to bouncer to maitre d'. And the first rule I ever taught myself is as true today as it was when Eisenhower was president -- kill your customers with service. Fine dining is not a trend, it is tradition. And tradition isn't trendy -- it's timeless. And given the right flare, it'll never go out of style." -- Nick

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Nicholas Sarento Nickolas, a.k.a. Nick Nickolas, is recognized as one of the top restaurateurs in the country. Creator or over 30 restaurants, he has been praised from coast to coast for his famous service and timeless cuisine. SUN Sentinel's Robert Tolf writes, "Nicholas Nickolas is one of the living legends in the industry."

The son of a Greek produce wholesaler, Nick took his first cooking class when he was twelve and continued his culinary education throughout high school and college. He learned his work ethic from his father. "My dad didn't say a lot, he only went up to the ninth or tenth grade, but he told me, 'If you're going to make it, you have to know how to work.'" He learned how to make people feel at home from his mother who spent her days in the kitchen preparing keftedes and moussaka and pastitsio for the extended family. "I've always wanted to give guests a sense of the mealtime tradition I grew up with."

He took that lesson to heart. Nick was never just a figurehead in his restaurants. "There is nothing in restaurants that I cannot do or that I won't do. I stoop over and pick up rubbish, straighten out napkins, look at water glasses, cook, and answer the phones, whatever needs to be done."

A football scholarship led Nick to San Jose State College where he graduated with a degree in business. He left for Hawaii in 1960 with $85 in his pocket and the name of a family friend who exported pineapples. "I had played ball with a lot of Hawaiians and I dug their spirit. I was always a sun-worshipper and I loved water. I was 21 and I was probably running away from home. When I told my folks I was going to Hawaii, everyone panicked. I come from an extended family of over 150 people and no one had ever left the area code, ever. But I had some gypsy in me. I got a job with my Dad's friend. The $85 was gone in three days. My first pay check was for $40. I eventually got $75 a week. If I got paid on Friday, it was gone by Monday."

Nick found his first restaurant job as a bus boy and, in 1965, met his life-long business partner Jeff Harman. Hired by Jeff as a waiter at The Red Vest, it didn't take long before Nick was managing the restaurant. 3 years later, he approached Jeff with an idea for a first class seafood restaurant with impeccable service. In 1968, Nick's Fishmarket was born.

Nick's philosophy is simple. Food should be that old-fashioned word -- delicious. And service should be warm and professional. He personally trained every cook, waiter, bartender, busboy and manager. Said one of his waiters, "A job with Nick lasts a day or a lifetime." It wasn't an exaggeration. If you were willing to do things Nick's way, you had a job for life. Many of Nick's employees were with him for over 30 years. He was employer, mentor and friend.

Education and training has always been important to the passionate businessman. Today, Nick is a founding member of the board of directors for Sullivan College's National Center for Hospitality Studies. In 1994 he was presented a honorary doctorate of business administration from Johnson & Wales University.

Throughout his career, Nick has devoted time and money to charity. In Chicago, he helped develop a food program that converted restaurant and hotel leftovers into thousands of meals for the hungry. In 1987, he was named Spokesperson and Board Member of the Greater Chicago Food Depository. In Florida, he supported South Florida's Daily Bread Food Bank's Extra Helpings which donated thousands of pounds of prepared food monthly to the needy in Broward, Dade and Palm Beach Counties.

Diabetes research is close to Nick's heart. The disease runs in his family and took the life of his sister Dolly when she was just 24-years-old. He has worked tirelessly with the American Diabetes Association's Retinopathy Research Program. In 1982, the Hellenic Voters of America voted Nick the "Most Distinguished Greek American" for his charitable and civic-minded endeavors, as well as for his business accomplishments.

Nick also was a guest columnist for Restaurant Hospitality. "Nick's Space" was popular for its brash style and Nick became known for bashing restaurant critics. Wrote Nick, "How would you like critics sneaking around your restaurant trying to remain anonymous, wearing disguises, talking into pocket tape recorders and stealing menus? Man, it's spooky. And what would I do if I knew who they were? Tell the chef, 'Bring out the good trout, I've got a critic in the house?'." It didn't win him many fans among critics but restaurateurs thanked him for saying what they were all thinking.

"I've done everything in restaurants that you can do, from dishwasher to bouncer to maitre d'. And the first rule I ever taught myself is as true today as it was when Eisenhower was president -- kill your customers with service. Fine dining is not a trend, it is tradition. And tradition isn't trendy -- it's timeless. And given the right flare, it'll never go out of style." -- Nick

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Nick's Space

From 1978 to 1982, Nick had a column writing commentaries for Restaurant Hospitality Magazine. "Nick's Space" took aim at restaurants, purveyors and critics -- often turning the tables on their service and reviews.

  1. Nick's First Column
  2. The restaurant industry
  3. Restaurant Research
  4. To Insure Promptness
  5. Now I'm mad
  6. No More Seedy Service
  7. People
  8. Charity
  9. Luck
  10. Nobody says no to me
  11. Who's Afraid of the NRA
  12. Nothing Succeeds Like Success
  13. Boycott - Why not
  14. Reasonomics
  15. People Part 2
  16. Weathermen
  17. Freedom of the Press
  18. A Judgement of Critics
  19. Power Meetings
  20. Let's Take One More Poll

Press

Newspaper and magazine profiles and interviews of Nick throughout his career.

  1. Nick's Fishmarket History
  2. Stay Out of the Loop
  3. A WBBM Restaurant Review
  4. Nick's Fishmarket Chicago
  5. Reviewing the Critic
  6. First City Tower
  7. New Sights in Rosemont
  8. Perfect the wheel
  9. Nick The Greek
  10. Biography - Abecedarian 1998
  11. Fridge Raid Nick Snacks
  12. Restaurant Hospitality Profile

Restaurants

1960s / 1970s

  • The Red Vest

    Honolulu, Hawaii
    1963
  • The Powerhouse

    Honolulu, Hawaii
    1965
  • Nick's Fishmarket

    Honolulu, Hawaii
    1968
  • The Red Pepper

    Honolulu, Hawaii
    1971
  • The Red Noodle

    Honolulu, Hawaii
    1972
  • Fat Albert's Coffee Shop

    Honolulu, Hawaii
    1972
  • Nick's Fishmarket

    Maui, Hawaii
    1973
  • Nick's Fishmarket

    Beverly Hills, California
    1975
  • Nick's Fishmarket

    Chicago, Illinois
    1977

1980s

  • Nick's Fishmarket

    Rosemont, Illinois
    1983
  • Nick's Sportsmarket

    Chicago, Illinois
    1983
  • Nick's Fishmarket

    Houston, Texas
    1981
  • Nick & Dan's Sportsmarket

    Houston, Texas
    1985
  • Papous

    Houston, Texas
    1982
  • Nicholas Nickolas The Restaurant

    Honolulu, Hawaii
    1988
  • Sarento's Top Of The "I"

    Honolulu, Hawaii
    1989
  • The Olympic Room

    Honolulu, Hawaii
    1990
  • Nick's Bar & Grill

    Chicago, Illinois
    1989

1990s / 2000s+

  • Nick's Fishmarket

    Boca Raton, Florida
    1990
  • Top Of The Tower The Italian Restaurant

    Boca Raton, Florida
    1990
  • Nicholas Nickolas The Restaurant

    Philadelphia, Pennsylvania
    1994
  • Nick's Bar & Grill

    Philadelphia, Pennsylvania
    1994
  • Nick's Fishmarket

    Washington, D.C.
    1996
  • Nick's Miami Beach

    Miami Beach, Florida
    1998
  • Nevada Nick's

    Las Vegas, Nevada
    1998
  • Boca Raton Resort & Spa

    Boca Raton, Florida
    2006
  • Boca Raton Beach Club & Bar

    Boca Raton, Florida
    2006
  • Nick's Hawaii

    Boca Raton, Florida
    2010

Media

  • Appearances

    Hawaii Five-O
    5 Episodes (1970 - 1973)

    Leave It To The Women
    A Classic Chauvinist (1980)

    Forum 13 Houston
    Interview Part 1 (1982)
    Interview Part 2 (1982)
  • Engagements

    WRA Guest Speaker
    The Right Way
  • Radio

    The Good Life with Nick
    Chicago Talk Radio Hosted By Nick (1983)
    Topics included Nick's success stories, the hospitality industry, customers, critics and purveyors.

Classics

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      Nick's drive to improve hospitality service hasn't stopped. From his residence in California, he continues sharing his expansive hospitality knowledge and experience with restaurant owners around the world. Keeping a close eye on the restaurant industry through the decades, his strategies for success - at the heart of any restaurant - remain timeless..."Kill your customers with service." Want to up your game? Ask Nick as he tackles "One restaurant at a time."

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      Big Fish Hospitality Intro (PDF)

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